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The company
Zapf Creation AG (DAX-ZPF) has been producing dolls since 1932. Today, the company is one of the largest European manufacturers of conventional and functional dolls.

The Project
Zapf Creation Australia wanted to create the leading website for young Australian girls. The site needed to be entertaining and further the brand recognition of Zapf Creation Australia in the local market.

Through the use of Flash MX, Onlinefactor created an interactive neighbourhood highlighting the brands through online games and interactive scenes. The site has received up to 30,000 unique visitors per month and picked up a Silver at the Summit Creative Awards.

  • Market research
  • User Research
  • Brand management
  • Website Design/Development
  • Illustration
  • Usability Analysis
  • Competitions and
    Promotions
  • Information Design
  • Accessibility Compliance
  • Search Engine Optimisation/Marketing
  • Statistical Analysis
  • Database Development
  • Game Development

 

  

"Onlinefactor created a site that was beyond our original expectations. They worked with us in a collaborative style, advising us about the best ways to build a site - bringing in outside input when necessary and managing the project completely. Onlinefactor made building our website easy for us, and a complete success for Zapf Creation."

Laura James, Marketing Manager - Zapf Creation (Australia) Pty Ltd



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