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Copywriting / Content Development

Web copywriting requires a mindset beyond that of a traditional copywriter, simply because reading behavior on the web differs greatly from any other communications medium.

Keeping your web copy 'short and sweet' is a good start, but an in-depth understanding of website user behavior and search engines is the real ticket to success. This may sound simple, but we could count on one hand the number of web practitioners in Australia that can do this well.

Our web copywriting connects with the reader, is relevant, engaging, provides information in a logical format, and is search engine friendly. From highly creative to conservatively corporate, we can handle any web copywriting job, big or small.

For more information, or to organise a personal demonstration on how professional website copywriting and content development can benefit your business email us here.



 

 
Key Disciplines:

Strategy
Market Research
User Research
Commercial Strategy Development
Brand Management
 
Production
Web Design and Web Development
Illustration
Information Design / Architecture
Digital Photography
Presentation Tools
E-Commerce
Online Annual Reports
Content Management Systems
Database Design
Custom Application Development
Website Intranet Development
Web Hosting
 
Marketing
Online/Offline Marketing Strategy
Search Engine Marketing / Optimisation
Email Marketing
Viral Email
Copywriting / Content Development
Online Advertising
Email Newsletters
 
Analysis
Statistics
Usability
Accessibility
Online Surveys / Research
IT Security

 



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