Email Marketing

Email marketing has secured a place within the marketing communications mix as a powerful, highly accountable and cost effective tool.

Compared to traditional 'snail mail' direct marketing, email marketing response rates are high. This is largely due to the fact that the recipient has already given permission to receive the communication and it is expected to be a valuable item in their inbox.

Email marketing is often described as the 'Internet's Killer Application' because emails can be sent to targeted and/or segmented email databases, be accurately tracked through to the point of action, and all at a fraction of the cost of traditional direct mail.

Examples of how an email database can be targeted or segmented can include:

- Age
- Income
- Post code
- Interest category
- Marital status
- Education
- Job title
- Industry

Our email marketing services range from HTML email production through to email execution and email database management. Email campaigns can be executed within tight timeliness and offer you a cost effective and targeted alternative to traditional direct mail.

We can also help you build upon your existing email database with viral email strategies and promotions.

For more information, or to organise a personal demonstration on how Email Marketing can benefit your business email us here.