Search Engine Marketing / Optimisation

Search engine marketing is not just about top search engine rankings or search engine traffic. It's about search engine traffic that increases your profits.

Don't be disillusioned by the fact that there are dozens of search engines out there. You only really need to know two things:
1. There are four search engines that matter; Google, Yahoo, AOL, MSN. They cover 90% of all searches.
2. We have the proven expertise to make the search engines work as a powerful marketing tool for your business.

There are two main ways to approach search engine marketing:
1. Organic search engine marketing
2. Pay per click search engine marketing

Organically
Building solid foundations for successful SEM starts with the initial brief. If search engine optimisation is not taken into account from the start of a project, down the road you are really just applying band aid tactics. That said, there are means and ways of making the most out of what you already have if you do not have the desire or budget to commit to a website redesign.

Pay per click
Pay per click (PPC) or sponsored advertisements enable you to target people that are actively looking for information about your products or services online. Pay per click further enables you to control the costs of the advertisement as you only pay when people click on your website link.

Depending on how competitive your online market segment is PPC advertising may not be necessary, but more often than not PPC offers targeted, instant and powerful online brand exposure.

We can provide you with:
- Keyword/phrase research
- Search Engine copywriting
- Search Engine Ad campaign management

Existing sites
More often than not, problems with search engines occur because a stand-alone creative web designer has developed a website. Your website looks fantastic and all your friends and colleagues are impressed, but what are the tangible results?

We objectively analyse your website to see what is and what isn't working. We know what search engines look for and how to optimise your site accordingly.

For more information, or to organise a personal demonstration on how Search Engine Marketing can benefit your business email us here.